★ Real results, real websites
Numbers matter more than promises. Below are anonymised snapshots of SEO projects — the challenge each site faced, the exact journey we took, and the measurable results. Every project follows the same principle: fix the foundations first, then build content and authority on top.
1 Case studies
The Challenge
A regional home-and-garden retailer was invisible beyond branded searches. Product pages weren't indexed, the site was slow on mobile, and they relied entirely on paid ads for traffic.
The Journey
- Month 1 — Technical fix — Rebuilt the sitemap, fixed 340+ non-indexed product URLs, and resolved crawl errors in Search Console.
- Month 2 — Speed & structure — Compressed images and lazy-loaded them to pass Core Web Vitals; added category-level internal linking.
- Months 3–4 — Content — Wrote buyer-intent category copy and 12 how-to guides targeting low-competition, high-intent keywords.
- Months 5–6 — Authority — Earned local citations and a handful of relevant links through supplier and community outreach.
The Results
The Challenge
A young SaaS company had strong product-market fit but almost no organic presence. They were competing for broad head terms far above their domain authority.
The Journey
- Discovery — Pivoted the strategy from head terms to long-tail, problem-led keywords their buyers actually searched.
- Cluster build — Launched a pillar page plus 20 cluster articles mapped to each stage of the funnel.
- On-page tuning — Rewrote titles and intros around search intent; added FAQ schema for rich results.
- Link earning — Published two original data studies that attracted editorial links from industry blogs.
The Results
The Challenge
A single-location dental practice wanted to rank in the local map pack but was buried below larger chains with bigger budgets.
The Journey
- Local foundation — Optimised the Google Business Profile and fixed inconsistent NAP across 30+ directories.
- Location content — Built dedicated service + neighbourhood pages targeting 'near me' intent.
- Reviews & trust — Set up a simple review-request flow that lifted their rating and review count.
- On-page — Added LocalBusiness schema and sped up the mobile site.
The Results
2 Want results like these?
Every site is different, but the process is proven. If you'd like an honest look at what SEO could do for your website, get in touch — I'll tell you straight whether it's worth it.